Long Tail Keywords have been around as long as the internet, and they have never gone out of style, because they are still extremely effective in ranking your website higher in search results. But what are they, really? And why should you care about them? Keep reading to find out!
Keywords are nothing more than words that describe your product or service. They can be short-tail keywords, or long-tail keywords. Short-tail keywords are the most popular search terms that people use to find businesses on the internet. These are keywords like “Hair Salon in Denver” or “Dog Grooming near me.”
Long-tail keywords are more specific, and they require more thought to create them. They are used by people who have a specific need in mind and want to find something very specific. An example of a long-tail keyword is “best dog grooming in Denver.” This is a much more specific search term that you should use when creating your keyword list. It will be important to create both short-tail and long-tail keywords, but the latter is more effective for your site.
Longer keywords are more specific and can be used to target a more narrow audience. Also, longer keywords take more time and thought to create, which is why they’re more effective for SEO. Here are four important steps on how to identify long-tail keywords for SEO success:
- Understanding Long Tail Keywords.
- The Benefits of Long Tail Keywords.
- Optimizing Your Site for Long Tail Keywords.
- Measuring the Success of Your Long Tail Keyword Strategy.
Understanding Long Tail Keywords:
Long tail keywords are phrases that contain three or more words. For example, “running shoes” is a phrase that contains two words and is a short tail keyword. Whereas, “best running shoes for people with flat feet”” is a phrase that contains eight words and would be classified as a long tail keyword.
Long tail keywords can help you get into the second page of Google’s search results pages (SERPs). More specifically, Google may rank your content higher in the search engine because the content is related to what people have searched for. The primary benefit of using long tail keywords is that they give you a higher ranking on the search engine.
When someone types “best running shoes for people with flat feet” into a search engine, they will see your article listed at the top of their list. There are many benefits associated with using these types of phrases on your blog posts.
The biggest benefit being that more readers will find your content if they’re looking for something specific instead of general information like running or shoes. You don’t want to write content just for yourself; you need to write for your audience. It’s easier to understand what people are interested in when you write specifically about them. You may even reach an entirely new audience who was never aware of your brand before due to the fact that they were looking specifically for something different than usual. So go ahead and start using some long tail keywords on your next blog post! They’ll give you a better chance at ranking high in the search engine so that more people will find your content.
People are always searching for specific things, so make sure to include those words in your content. One way to do this is by including a question mark at the end of a sentence. Questions have been proven to increase click through rates by 34%. When you ask questions in your blog posts, make sure they’re helpful and informative. Keep people engaged by answering their questions while still adding value to the conversation-answer without giving away too much information. These words should be used at least once per paragraph.
Long tail keywords are good for your rankings because they provide something that other posts might not provide: specificity. Using long tail keywords allows you to rank higher in the search engine which will bring more traffic to your site and promote growth within your business. As mentioned earlier, one of the main benefits to using long tail keywords is that it will allow you to rank higher in the SERPS. When people are looking for specific things, they’re less likely to settle with whatever else comes up first in the search engine. Search engines look at how many clicks your content gets and ranks it accordingly.
Using long tail keywords means more clicks which mean more visibility-Google has already done its part by matching up what you typed into the search bar with what your page offers. What remains is for visitors to take action and visit your website-that means clicking on it from Google’s SERPs; otherwise, no one would ever find out about it.
The Benefits of Long Tail Keywords:
Long tail keywords can be great for your search engine rankings and help you get more traffic. Here are some benefits of using long tail keywords:
- It can help you rank higher on the results page, which will lead to more organic traffic.
- Longer phrases tend to be more specific, which means they may lead users to your site instead of other websites who only have a generic phrase as their keyword.
- Long tail keywords give you a greater chance of ranking in a different set of results pages than head terms, so your website has an increased opportunity to show up on the first page when someone searches with that term. This is beneficial because it provides opportunities to acquire new customers.
When people use Google to find information about products or services, they’re not always looking for the most popular items. It’s easy to understand why people might not want to spend money on expensive things without knowing if it’ll work out or not. They want something less expensive and this is where long tail keywords come into play. People want something affordable but still of high quality, so they’ll go through each result until they find what they need. What does this mean for you? More traffic from qualified leads! You know how many people won’t click on the first thing they see? Well, if it’s one of yours, chances are they’re going to keep scrolling down. That could mean more sales and leads coming in!
This is a great way to get more traffic and leads without spending a lot of money. If you sell something that’s more expensive, it makes sense that people are going to want a lower price. But if you’re selling something affordable but still high quality, then this is a great way to get more traffic from qualified leads. If you’re looking for a way to get more traffic and leads, this is a great way to do it.
Optimizing Your Site for Long Tail Keywords:
Long tail keywords are great for your SEO rankings because they will put you ahead of the competition in the search engines. With more searches, you’ll be able to convert more visitors into leads and customers. But how do you optimize your site for long tail keywords? Here’s how:
- Create a list of 10-12 long tail keywords that work well with your product or service, and place them strategically throughout your site.
- Add tags to every page so that people can find them easily when searching on Google.
- Include those long tail keywords in the title tags and meta descriptions of your pages. They’re also useful when creating keyword rich content. Make sure that you include each long tail keyword at least twice throughout the post.
- Optimize your images by adding descriptive alt text and captions which includes one of those keywords as well.
- Consider doing some video marketing too! YouTube is another popular way to rank high in search results, especially if it’s related to your topic or products. Uploading videos to YouTube allows you to upload even more long tail keywords without worrying about keyword stuffing or filling up character limits. And while videos don’t always convert, they can drive traffic back to your website and provide a higher quality experience than text alone.
Videos give potential clients an idea of what you offer before they commit themselves financially, which is why video marketing should be part of any digital marketing strategy. There are many tools that can help you with content creation, but one of the most useful is Google Docs.
Unlike other collaborative tools, Google Docs is free and easy to use. Whether you’re working on a document with one colleague or multiple team members around the world, it’s never been easier to track changes and collaborate in real time.
Measuring the Success of Your Long Tail Keyword Strategy:
The success of your long tail keyword strategy is measured by the number of monthly searches. You can find this number on Google’s AdWords Keyword Tool. To measure the success of your strategy, search for your keywords and see what they generate in terms of monthly searches. If you want to rank for pain relief then you need to have a decent amount of people searching for it. But don’t despair! Sometimes using keywords with a low search volume can be a good thing. It just means that you need to target them more specifically, such as lower back pain relief or something similar. Targeting long tail keywords will help you avoid the dreaded keyword stuffing penalty that often happens when too many targeted words appear on one page.
When you have a good idea of the types of keywords you want to target, it’s time to start creating content. You don’t need to create massive amounts of content; one or two pieces will do just fine. When writing your content, make sure that it’s high quality and relevant. It should be well researched, properly cited and free from grammatical errors.
After you’ve created your content and published it on your website, it’s time to get it in front of people. This means using SEO best practices to make sure that Google finds your site and ranks it highly for the keywords you chose. You’ll also need to use social media to help spread awareness about what you’re doing.
Creating good content is a long process. If you’re looking for quick results, it’s not the right strategy for you. But if you want to build authority in your niche and increase traffic, it’s one of the best ways to do so.
Search engines reward sites that consistently deliver a quality experience for their visitors. Doing so requires familiarity with the search habits of one’s intended audience. Your content marketing plan should include extensive exploration of longtail keywords. If you employ these keywords in your material wisely, you’ll be able to cater to readers’ expectations and provide them with a satisfying experience.
Increased traffic and user engagement can yield substantial gains for a website if you tailor your content to the language of its searchers.