What is PPC Management and How You Can Take Advantage Of It To Maximize Revenue

What is PPC Management and how can you use it to increase revenue?

When it comes to traffic, you have two options: SEO or PPC management. Both ways are good at getting people to your website, and one isn’t better than the other.

PPC Management

When used correctly, these methods can produce results. They just go about it in different ways.

Ad spending is expected to rise 7.61% each year through 2026, which shows that businesses understand the value of PPC strategies. This article will teach you how to make the most of your PPC campaigns.

What is PPC Management?

The process of overseeing and managing a company’s PPC ad spend is known as PPC management. This frequently entails devising strategies and purchasing advertisements while keeping overall costs to a minimum.

PPC Management includes:

  • Keyword research
  • Targeting by channel
  • Analysis of the competition
  • Creating a landing page
  • PPC testing for campaign monitoring.

You could manage your PPC ads manually or use PPC management software in some cases. However, this is a very complicated project, and you could lose money if you don’t have a well-thought-out plan.

As a result, many businesses choose to work with a digital agency to make the most of their money and conversions.

When you choose to work with an agency, they will take over your PPC management campaign and make suggestions to improve the effectiveness of your ad.

Why Do You Need a PPC Management Strategy to Grow Your Business?

PPC Management strategy to grow your business

When done correctly, your PPC management strategy forms the foundation of a successful online marketing campaign; it’s an excellent way to get your company noticed in a crowded marketplace and generate new leads.

However, without a strategy in place, it is difficult to attract prospects who are most likely to convert, but there are other reasons why you need a strategy.

A well-targeted PPC management campaign entails the following steps:

It increases your profile:

Whatever niche you’re in, the competition is fierce. Getting noticed means getting your company in front of the right people, which a well-thought-out plan can help you do.

To attract the right people, you should place your ads on websites where people are looking for similar products or services to yours. An effective strategy ensures that you know who you’re targeting, why you’re targeting them, and when you’re targeting them. This customized PPC campaign management approach frequently significantly impacts your success rates. One agency discovered that its client’s CTRs increased by 39% and conversions increased by an incredible 78%.

Reduces conversion costs:

When you know who your audience is, you spend less money on conversions. For example, when Hootsuite hired an agency to help with PPC management, the company streamlined its strategy and reduced its cost per conversion by 28%.

Discovering new keywords:

Whether you’re using PPC management software or working with an agency to find new keywords, new keywords can lead to more business. Following some changes, Hootsuite discovered that additional keyword research accounted for 51% of its new customs.

More conversions:

When you optimize your ads, you can significantly increase conversion rates.

PPC Management Responsibilities

The primary responsibilities of PPC campaign management are to analyze and optimize your PPC ads. This includes data analysis, identifying trends, and improving advertisements.

Other responsibilities include developing a paid search strategy, managing budgets, creating ad groups and keywords, and developing bidding strategies.

Then there’s this:

  • New strategies are being researched and implemented.
  • Creating campaign performance reports and making recommendations
  • Completion of keyword and competitive research.
  • Keeping up with Google updates
  • Managing campaign budgets to ensure they are aligned with company objectives.
  • Copywriting and channel selection

To achieve the best results, these tasks necessitate expertise and a diverse set of skill sets, which is why some advertisers prefer to work with an agency.

A PPC Management Strategy for Revenue Growth:

There are several ways to use ads as part of an effective PPC campaign management strategy. We’ll explain some of the most popular approaches, how to use them, and why you need them below.

Let’s begin by A/B testing your CTAs.

A/B testing should be done on your calls to action

The process of comparing two versions of an advertising asset is known as A/B testing. Aside from PPC ads, you can split test emails, web pages, videos, emails, and other types of content to see which one performs best.

You can test your PPC ads as part of your PPC campaign management:

ROI for text colors, etc.

However, you should pay close attention to your CTAs to determine which ones get your prospects to click through and arrive at your marketing page.

When it comes to testing your CTAs, HubSpot recommends a three-pronged approach.

  1. Be specific. You don’t want to run ads with a lot of individual variations, such as a variety of colors or text. To get meaningful results, you must first ask yourself some questions.
  2. Vary your CTAs. You want similar CTAs that provide the same information but are phrased differently in this case. You could also experiment with elements such as CTA placement, color, size, text, and so on. Even minor changes to a CTA can have a significant impact.
  3. Set a time limit, measure your progress, and optimize.

Employ negative matching techniques.

It is critical that you do not waste money on advertisements as part of your PPC management. Negative matching, also known as negative keywords, is a simple way to save money.

Negative keywords are words and phrases that you don’t want your ads to appear for if you’re unfamiliar with them. They’re an excellent way to get extremely specific with your targeting, and they can keep your ads from appearing on irrelevant searches.

For example, if you have a PPC campaign for the term “athletic sneakers,” but you don’t want to appear in searches for “running shoes,” add “running shoes” as a negative keyword.

According to Google, excluding search terms allows you to focus on the keywords that are most relevant to your customers, and the improved targeting can increase your ROI.

Try a free PPC management software tool like WordStream for a simple way to implement negative keywords. You simply must.

  • Include a broad term relevant to your industry.
  • Select your industry.
  • Choose your country.
  • Wait for the keyword list to gain popularity.
  • Include any non-essential keywords here.

Google’s keyword planner and search terms report are also useful. According to Google, you should “look for terms that don’t fit your business model among the queries that have brought you traffic or in the keywords that were suggested to you during the planning process.”

In addition to reviewing the statistics in these reports, “look for the intent behind a search,” says the author.

Alternatively, to find negative keywords, use a tool like Ubersuggest.

Ensure that your ads appear and sound like organic results.

PPC advertisements are frequently the first impressions a customer has of your company. As a result, it’s critical that they’re well-designed, well-written, and sound like natural results.

This means that your ad copy should be written in a natural, conversational tone rather than try to sell something. Furthermore, the natural-sounding copy is more effective:

  1. Engaging
  2. Persuasive
  3. Compelling

However, that isn’t the only thing you should consider. You should investigate natural language processing (NLP) and its potential role in your SEO strategy.

NLP is becoming an increasingly important part of our daily lives, and the industry is expected to be worth $27.16 billion by 2026. Given its growth and application in marketing, you can bet we’ll see more of it, so you can’t afford to ignore it.

If you haven’t heard of NLP, it’s a subcategory of AI; you’re already using it if you use predictive text, search on Google, or use a voice assistant.

Marketers need NLP because consumers do not only ask keyword-based questions. They use complete questions that appear to be long-tail search queries.

Utilize display advertising.

Display advertising is a type of internet advertising that has grown in popularity in recent years and consists of text, banners, and images.

Although search ads are the most common, display advertising is rising. Display advertising will grow by 41.2 percent in 2021, reaching $105.99 billion in ad spending, according to eMarketer research, and it will continue to grow.

One of the best ways to incorporate display ads into PPC campaign management is first to create a detailed plan. Determine the type of ads to run, the keywords to target, and your budget.

If your budget is limited, concentrate your efforts on the best-performing ads and keywords. This method allows you to get the most out of your advertising dollars without having to constantly tweak your campaigns.

Finally, here are some best practices for display advertising for this section:

  • Include a variety of ad types to increase audience engagement.
  • Use high-quality images to draw attention to your advertisements.
  • Make a call to action.
  • Ads should be A/B tested.
  • Include key phrases and words.

Create a mobile-friendly website.

In the United States alone, there were 211 million mobile phone searchers in 2020. Mobile accounted for 54.4 percent of global web traffic in the fourth quarter of 2021.

Furthermore, while mobile shopping has hit a snag, Adobe research shows that 57 percent of consumers use their mobile devices for browsing.

PPC management, you see, does not end with your online ads. It should continue on your landing page, website, or blog to provide your prospects with the best experience possible.

By making your prospect’s destination more user-friendly and optimizing your site, you can:

  • Creating a website design that is responsive
  • Using a fluid grid and fluid images to ensure that content is readable on any device is a must.
  • Improving site navigation so that it can be used with one hand is the goal.
  • Ensure that text is readable on small screens without the need for zooming in or out.
  • Ensure that the site loads quickly by reducing the number of images and removing unnecessary files.

Make Text Ads

Text Ads

The most common type of online advertising is text ads. They are typically brief, consisting of only a few lines of text and a link to the advertiser’s website.

Text ads, according to Google, are “a type of marketing communication that advertisers can use to promote their product or service on the Google Network.”

Text ads appear on SERPs as sponsored links that advertisers have paid for as part of a PPC management campaign, as well as throughout Google’s Display Network (GDN), which includes:

  • Websites that show Google ads
  • Mobile phones
  • Apps
  • Google’s online services, such as YouTube and Gmail,

To get the most out of text ads, do the following:

  • Include keywords and phrases.
  • Identify and address your audience’s pain points.
  • Describe the advantages of your product or service.
  • Also, include ad extensions for affiliates and sidelinks.
  • Add a number.
  • Describe the advantages.

Make Native Ads

According to the PageFair Adblock report for 2021, desktop adblocking increased by 8% to 257 million users, while mobile ad blocking increased by 10% to 586 million users. However, the study discovered that Adblock users were more likely to accept less intrusive advertisements.

This is where native advertising comes in.

These ads do not have the same impact on the user’s experience as other types of ads.

Native ads are advertisements that are styled and formatted to match the rest of the content on a website. In other words, they resemble articles, videos, website banners, and other types of web content. Sponsored posts on social media are one example, as are “sponsored stories” on Instagram.

If you’re using Google, you can make native ads by doing the following:

  • Accessing the Google Ad Manager
  • Selecting “native” from the delivery drop-down menu
  • Select “new native ad single ad”
  • Select the type of advertisement (guided design editor for programmatic and traditional ads, the HTML and CSS editor, or the Android and iOS app code).

The following are examples of best practices for native advertising:

  • Knowing and targeting your audience
  • Utilising an enticing headline to entice readers
  • Making an eye-catching visual
  • Keeping them consistent with your brand
  • Providing useful information or amusement
  • Include hyperlinks to direct visitors to your website.
  • Utilising a number of formats
  • Ensuring that advertisements are responsive

PPC Management includes:

  • Keyword research
  • Targeting by channel
  • Analysis of the competition
  • Creating a landing page
  • PPC testing for campaign monitoring.

You could manage your PPC ads manually or use PPC management software in some cases. However, this is a very complicated project and you could lose money if you don’t have a well-thought-out plan.

As a result, many businesses choose to work with a digital agency to make the most of their money and conversions.

When you choose to work with an agency, they will take over your PPC management campaign and make suggestions to improve the effectiveness of your ad.

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