Ways to Optimise Your Google My Business Listing

If you’re looking to make an impact with your business online, then local search engine optimisation might be the right approach for you. But to maximise your efforts, it’s important to start out on the right foot with your Google My Business listing. Here are five ways you can do that and achieve amazing results!

  • Claim and Verify Your Google My Business Listing
  • Optimise Your GMB Listing Information
  • Add Photos, Videos, and Virtual Tours
  • Use GMB Posts
  • Monitor and Respond to GMB Reviews
Claim and Verify Your Google My Business Listing:

Claiming and verifying your Google My Business listing is essential for local SEO success. After all, without a verified GMB listing, your business won’t show up in the Local Pack, one of the most important places for local businesses to be seen

The process of claiming and verifying your GMB listing is relatively simple. First, go to Google My Business and select Manage Now. Then, sign in with a Google account and search for your business. If your business isn’t already listed, you can add it by entering your business name, address, and other details. Once you’ve added your business information, you will need to verify it with a postcard or phone call from Google.

Once your GMB listing is verified, you’ll have access to a variety of features that can help boost your local SEO ranking. You can add photos and videos, add hours of operation and services offered, respond to reviews, and more. These features help build trust with potential customers and demonstrate that your business is credible.

Make sure to claim and verify your Google My Business listing as soon as possible to start taking advantage of its many benefits. This simple step can be the foundation of a successful local SEO strategy.

How do I verify a Google My Business Listing?

Verifying your GMB is a quick and easy process. Simply log in to your Google account, go to the Google My Business page, and click on “Verify” in the top right corner. You will then be asked for some information about your business, such as your address, phone number, and website URL. Once you’ve entered this information into the fields provided, you can submit it for verification.

Optimise Your GMB Listing Information

Getting your Google My Business (GMB) listing just right can be a daunting task. After all, Google My Business is the bridge between potential customers and your business, so it’s important to make sure your listing is optimised for local SEO. Here are five tips to help you optimise your GMB listing to get the most out of your local SEO efforts.

  1. Fill in as many fields as possible on your GMB profile page.
  2. Make sure that you include relevant keywords in the title and content of your page to rank high on search engines
  3. Update any information on your page that may have changed since you first set up the account, such as opening hours or contact information, if it changes regularly or often.
  4. Always include an address with each description if available – not everyone searches by zip code!
  5. Finally, when choosing a category for your business, ensure that it closely matches what your company does or offers – one category will never do!
  6. Create a Video for Your Google My Business page. – this is an excellent way to make your page stand out from the crowd, especially if you are a local company or have lots of local customers.
  7. Update Your Page Regularly – It’s important that you update your GMB profile on a regular basis so that it stays up-to-date with any new information about your business.
  8. Update Your Business Hours – this is an important aspect of your listing because it gives customers an idea of when they can expect to be able to visit your business.
  9. Add a Description or Review – It’s also important to add some description of what you do and how people can contact you if they have any questions or comments about your company.
  10. Add Links to Your Website and Google+ Profile – This will help people who visit your Google My Business listing get more information about your business.

Add Photos, Videos, and Virtual Tours

If you want to take your Google My Business listing to the next level, one of the most effective ways is to add photos, videos, and virtual tours.

Photos are an essential part of your GMB profile, as they provide customers with a visual representation of your business and help them form a positive impression. High-quality images also make it more likely that potential customers will click on your listing when searching for businesses in your area.

Videos can be used to introduce potential customers to your business and showcase what makes it unique. You can create videos that provide a tour of your business or highlight customer reviews.

Finally, virtual tours are a great way to give potential customers an inside look at your business and the products or services you offer. Not only do they provide a great user experience, but they can also help customers feel more connected with your business and make their decision easier.

By adding photos, videos, and virtual tours to your GMB profile, you can ensure that potential customers get a great impression of your business and are more likely to click on your listing when searching for businesses in your area.

If you’re looking to add more of a personal touch to your GMB listing, consider adding photos or videos of your employees. This can help potential customers feel more connected to your business and make their decision easier.

Use GMB Posts

One of the most powerful tools for optimising your Google My Business listing for local SEO success is to make use of GMB Posts. GMB Posts are short, promotional snippets of information about your business that you can post on your GMB profile. They are highly visible and can help drive organic traffic and local visibility for your business.

GMB Posts allow you to add content to your profile in an easy and effective way. You can include images, videos, text, and other elements such as offers or events. Each post can be viewed by everyone looking out for your business, so it’s important to make sure they are optimized with applicable keywords and phrases that relate to your business.


When creating a GMB Post, focus on creating compelling content that is relevant to your target audience and location. You also want to use relevant key phrases to make certain that your posts are excellently listed by Google and show up in search results. Finally, make sure to include a call-to-action in your posts to encourage users to take action and visit your website or social media pages.

By using GMB Posts, you can greatly improve the visibility of your GMB listing and drive more organic traffic and leads to your business. Optimising your GMB profile is one of the most important steps you can take to succeed in local SEO, so make sure to take full advantage of this powerful tool! With these tips, you’re now equipped with the knowledge to optimise your Google My Business listing for successful local SEO. The key to optimisation is consistency–once you’ve made some improvements to your GMB profile, don’t forget to continue implementing them into the future. Make time every day to research new topics related to best practices in local marketing and then apply them immediately after discovering them. Following these best practices will ensure that your business will have increased visibility in both mobile and desktop searches, alike–which means increased revenue for you!

Monitor and Respond to GMB Reviews

One of the most important things you can do to optimise your Google My Business (GMB) listing for local SEO success is to monitor and respond to reviews. Reviews are a crucial component of any business’ reputation, and they can have a significant impact on how your business is ranked in local searches.

When customers leave positive reviews, it serves as social proof that your business is worth checking out. This is important for new customers who may not be familiar with your business yet and need additional information to make an informed decision. On the other hand, when customers leave negative reviews, it’s important to respond in a timely and professional manner. This shows potential customers that you take customer service seriously and care about their experience.

It’s also important to monitor your GMB listing for spam or fake reviews. While Google does have automated systems in place to detect and remove these types of reviews, it’s still a good idea to check regularly for any suspicious reviews. If you see a review that doesn’t seem legitimate, you can flag it for removal through the GMB dashboard.

By taking the time to reveal and reply to reviews on your GMB listing, you can ensure that your local SEO efforts aren’t negatively impacted by any malicious or inaccurate comments from customers. Doing so will also help maintain a positive reputation for your business and demonstrate your commitment to providing excellent customer service.

In conclusion, optimising your Google My Business listing is an important step to achieving local SEO success. By properly setting up and managing your GMB profile, you can increase your visibility in local searches, boost your rankings in SERPs, and drive more traffic to your website.

To get the most out of your GMB profile, make sure you complete all the necessary fields, keep your information up-to-date, take advantage of the customization options, post regularly, and respond to reviews. With these five tips, you can ensure that you’re taking full advantage of the potential of Google My Business for local SEO success.

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