Technical SEO can feel complicated and intimidating, but it doesn’t have to be that way.
By learning what technical SEO is and how to leverage the various tools, best practices, and strategies in order to improve your website’s rankings, you can actually enjoy the process of improving your search engine ranking.
Use this guide as your one-stop reference for everything you need to know about technical SEO! From proper site architecture to keyword research and more, you’ll get all the information you need to create an actionable plan on how to begin improving your rankings and get more traffic from Google!
In this guide, we will talk about what technical SEO is, how it can help you improve your rankings, best practices for using technical SEO in your website, and how to measure the effectiveness of your improvements.
First, let’s get started with defining what technical SEO is. Technical SEO refers to a set of tactics and strategies that can be implemented on your website in order to improve its on-page ranking factors (i.e., things that are found exclusively on the web server). This means that anything done or changed on the server level will require a developer’s assistance and will not be covered in this guide.
Next, let’s talk about why it might matter for ranking well! The reality is that you can’t succeed without technical SEO. If your website isn’t built with search engines in mind, you’ll have a hard time ranking well and attracting organic traffic. Without technical SEO, it would be impossible to rank at all.
What is Technical SEO?
Search engine optimization, or SEO, is an important part of digital marketing. But a lot of people need to learn what it is and how it works. Technical SEO can seem intimidating at first, but this guide will help you learn the basics and how you can use them for higher rankings. You’ll also get the best practices that you can put into practice right away!
Technical SEO includes all the behind-the-scenes work that you need to do in order to ensure your website is search-engine friendly. This includes:
Technical SEO: How it works Technical SEO is the set of actions that you take to make your website search engine friendly. It’s important because it lets you control how Google crawls and indexes your site, which then impacts how high your page will rank in search results. If you want to rank higher in Google’s organic rankings, you need to know what technical SEO is and what it means for your business.
Technical SEO involves:
- Creating a crawlable and indexable site.
- Making sure your content is accessible to Google.
- Removing any technical issues that may be holding back your rankings.
On-Page Technical SEO Factors:
- Title Tags: The title tag is the most important on-page SEO factor. It’s also one of the easiest to get wrong. Start by making sure your title is between 55 and 60 characters long, including spaces (but not including your URL if it’s included in your title). You should include relevant keywords in the title if possible, but don’t go overboard. If you have an H1 header, consider using that as your title instead of a meta description or separate title tag.
- Keyword Optimization: First, you need to determine your keywords. This is the most important step and will help you know what kind of content you need to produce. Second, use these keywords in your meta title tags, H1s and throughout the body of your content. Third, make sure all of your images have captions with relevant keywords. Fourth, use these keywords in the URL for each page on your site.
- Mobile-Friendly Site: If you’re not already a mobile-friendly site, this is the time to become one. Google has made it clear that they want sites to be optimized for mobile devices and if yours isn’t yet, it could be the difference between ranking well or not.
- Fast Loading Pages: Fast Loading Pages are critical for good rankings, and the best way to guarantee that your pages load quickly is to use a Content Delivery Network. Content Delivery Networks speed up the delivery of your website’s content by hosting static versions of your site on servers all over the world. This reduces load times and improves search engine rankings.
- Website Security: Most people think of security as something that only pertains to their personal safety. However, when it comes to your website you need to take the necessary precautions so that you can protect yourself from hackers and other cybercriminals. This includes making sure that your website is well protected with an SSL certificate so that visitors know that they are visiting a secure site and that entering their personal information into a form will not lead them into the wrong hands.
- Slow Loading Pages: Pages that take too long to load can have a negative impact on your rankings. Sites with slow-loading pages see a 10% higher bounce rate, which is defined as the percentage of visitors who leave the site after viewing only one page. Additionally, Google penalizes sites that take a lot of time to load by dropping their rank in search engine results pages (SERPS). Here are some ways you can improve the loading speed of your pages and get more people to click through to your site.
- You want to start by checking for content embedded using plugins such as YouTube, SoundCloud, Instagram, Twitter Feeds and social media buttons.
- You’ll also want to ensure that your site isn’t overloaded with any unnecessary scripts or images since these will increase page load times. You may need to contact the owner of an offending script or file if they’re not already included in your site’s hosting package.
- Don’t forget about links!
- Broken Links: Broken links can be a big problem for both search engine optimization (SEO) and human users. If a link does not point to the target page, it will show up as broken in a user’s browser – causing them to have an unpleasant experience with your site. Broken links can also hurt your SEO efforts because search engines penalize pages that have broken links on them.
- To combat this issue, you’ll want to set up a system that detects when a link has gone bad and fixes it automatically. You should also monitor Google Search Console for warnings about broken links so you can take care of any issues before they start costing you traffic.
Technical SEO Tools:
There are a number of technical SEO tools available which can make optimizing your site much easier. These include:
- Screaming Frog – This software crawls and analyzes all of the pages on your website. You should also check out their Screaming Frog SEO plugin, which allows you to do a deep analysis of individual pages and provides recommendations for improvements.
- Majestic – This tool monitors your website’s backlinks and gives you a detailed overview of the ranking factors that might be affecting your performance in Google’s search engine results pages (SERPs). It also helps identify any bad links pointing to your site so you can get rid of them.
- SEMrush – With this tool, you can see how well other websites rank in Google for keywords that match what yours does. You can also use it to find out how popular those websites are based on their traffic levels and more.
- HubSpot – HubSpot is an all-in-one marketing platform that features many different types of resources, including a great deal of information about SEO and keyword research tools.
- GetSemantic – GetSemantic offers both free and paid versions of its easy-to-use desktop software for content optimization.
- Keyword Tool – As the name implies, this free online tool lets you enter keywords related to your industry or niche in order to generate long lists of related terms people use when they’re searching online.
- Google Search Console – Google Search Console is a free tool that tells you whether Google has detected any problems with your website and also alerts you if there have been changes made to your competitors’ sites.
- Keyword Density Analyzer – Find out how often certain words appear on each page by running a report from the Wordle dashboard.
- Robots Meta Tags – Robots meta tags are snippets of code used to tell search engines like Yahoo!, MSN, or Google what parts of your site they can index. When done correctly, robot meta tags will improve your visibility in search engine result pages by making sure these spiders crawl through only specified sections of your site rather than indexing everything at once.
Search engines use specific algorithms, or formulas, to rank sites based on the quality of their content and the relevance of their backlinks. Some factors that might affect rankings are a site’s load time, mobile compatibility, and site speed. Technical SEO is all about making sure that your website meets these standards. If you want your site to rank higher in search engine results pages (SERPs), you should consider investing in technical SEO! Below are some tips for helping your site improve its rankings.
Track down any errors in the code throughout your site so that Google can index them easily. Make sure they have good file names too so they’re easy to find later on! If you haven’t already, make sure that your site is fully responsive across different screen sizes so visitors can view it properly on any device without having to zoom in or out excessively.