On-Page SEO Guide
In the present age, every business is looking for SEO experts to help them position their website on the SERP page at a skyrocket speed.
The majority of clients concentrate on SEO because the website receives organic traffic. All of the time without spending money on Google Ads and Social Media Marketing. Here, There are a few ways where keyword research and Google My Business can help you boost your website’s traffic.
Main Pillars Of SEO Optimization
In real-time, a lot of ranking factors need to be considered and monitored to achieve the ranking position on the SERP page. There are three important factors in SEO – Technical SEO, On-Page Optimization, and Off-Page Optimization. These three main factors always have to be balanced to get a higher ranking on the Search Engine Result Page.
Technical SEO aids Google in determining the topic relevance of your content based on user’s search queries, resulting in greater relevant keyword searches for your web page. We can easily verify technical issues in the Google search console like Core Web Vitals, Code Error, Broken Links, Sitemap details, etc. On-page SEO is a technique for improving search visibility and traffic by modifying web pages for specific keywords. For obtaining a high ranking on a search engine result page, all three variables must be prioritized. Off-Page Optimization is mostly related to Link building (Backlinks from High Domain Authority relevant websites) to your website.
Why Is Keyword Research So Important In On-Page Optimization?
Keyword Research So Important In On-Page Optimization
Here, let’s focus on one of the most significant factors: On-page Optimization. One of the most essential activities to complete before writing website content is keyword research. There are several tools available to perform keyword research by considering country-wise and city-wise preferences. Google Keyword Planner, Uber Suggest, Semrush, and Ahref are some of the most popular and user-friendly tools for keyword research. We can easily understand customer-focused searches in Google and other search engines based on this keyword research. User-searched keywords are divided in some tools, such as Semrush, into commercial, information, and other categories. You should spend more time exploring keyword research tools to reach the correct customer at the right moment.
Things You Should Do While Keyword Research:
- List out atleast 8to10 relevant topics about your business
- Check the search volume for those businesses by using SEO tools
- Verify user Intent Keyword from your topic
- Research based on the Google suggested keyword
What Is To Be Considered At The Time Of Keyword Research?
We must consider the search volume as well as the keyword difficulty of that particular keyword when we perform the keyword research. When it comes to local SEO, if your business has few competitors, we can easily rank that High Search Volume keyword on the first page of Google (Search Engine Result Page).
In that situation, we can direct a high-volume customer-oriented keyword to that specific region of interest. The domain and page authority of your website should both be at more than 30. It can be difficult to rank your website for all of your targeted keywords if your competitors’ website has a higher Domain Authority (DA), and Page Authority (PA) than your website. It’s usually a good idea to check out your competitor’s domain and page authority if they’re ranking high in the SERPs. Moz is the Best tool to verify the Domain and Page authority of your competitors’ websites.
Does Google My Business Improve My Ranking In Local SEO?
Google My Business Improve My Ranking In Local SEOLocal SEO
Yes, Google My Business has recently played a significant part in increasing organic traffic and ranking your term on the SERP page. Some local business person reaches their customers by using GMB even if they don’t have a website. Google My Business is a free tool from Google with Advanced benefits without spending money on Google Ads.
GMB Works Based On Three Factors:
- Top Relevance
Top Relevance means how well your business category matches the customer’s search intent.So,itis important to select the correct category for your business GMB profile. For Example, if your business is related to the medical field, then choose the relevant category such as a doctor, hospital, neurology, pediatric, nephrology, cardiology,etc., based on your specialization in medicine.
Distance is related to where the business is based. When your business is based in Mumbai, you won’t be able to rank in a local search for (dentist in Chennai). For this reason, many businesses have created multiple GMBs for their respective business branches.
The activity around your listing determines its prominence; this could include the number of reviews, events, local material, and so on. It also helps if you can obtain a large number of high-quality connections to your website.
It is very difficult to find more category types in Google My Business suitable for your Business. If you properly optimize your website with all your LSI keywords related to your business, then your GMB account will rank in the customer search keyword related to your service.
Google My Business
You can observe why the KrantiCanopies GMB account appears on the SERP page for the search term “rain shade protection supplier in Hubli.” What is the reason behind the results? One reason is that Google has already verified the business location of Kranti canopies at the time of GMB set up and another important reason is that Kranti canopies’ website is well optimized with many LSI keywords related to their Business.
“The website mention rain shade” – You can refer to this sentence which is mentioned below to Kranticanopies GMB in that image. It is always important to optimize your website and GMB regularly.
For local-based SEO, create a free account in Google My Business and optimize it based on your business relevance and location. Daily update your GMB account with recent events, photos, etc., which are related to your business. Verify your Google My Business account ranking position according to your business relevant category. Similarly, analyze and perform proper keyword research for your web pages and place those keywords on important ranking factors in web pages like metadata, H1, Image Alt, etc. If your web page ranks towards your user search, then slowly increase the off-page activity to sustain that position.