As you may know, in order to rank highly in search results for certain keywords, you need to have links from other websites pointing to your site or at least to specific pages on your site that contain the terms you want to target.
When someone searches Google, Bing or Yahoo! with those terms and clicks on your site as one of the top results, they’re being directed to the specific page of your website where they can read more about what they were originally searching for.
This has been dubbed search engine optimization or SEO. SEO is a process that’s designed to help your website rank higher in the search engines, which will lead people who are searching for terms like yours to visit your site and hopefully become customers. If you have great SEO and lots of visitors coming from Google or another top search engine, you may be wondering how to find the right keywords for SEO success.
- The Benefits of Using the Right Keywords:
- How to Research and Analyze Keywords:
- The Different Types of Keywords:
- How to Use Keywords in Your Content:
- The Dos and Don’ts of Using Keywords:
The Benefits of Using the Right Keywords:
It Gives You A Competitive Edge: Some people might not know that a company is providing services in their area. This can be due to a lack of advertising or because they are not found on search engines. One way around this is by using keywords that target consumers who are looking for your services. This can give you a competitive edge against your competitors and help you generate more business.
It Helps With Branding: The right keywords can allow you to establish your brand in the marketplace and build a reputation for quality products or services. The more often consumers see your business listed, the more likely they will be to remember it when they need its products or services. In addition, keywords also make it easier for searchers to find your website among all the others out there.
It Can Help Increase Your Sales: Increased traffic generated from having well-chosen keywords can lead to an increase in sales. If a consumer searches for dog food on Google and finds one of your ads alongside those results, they are more likely to click on your ad than if they searched for dog supplies. When you include targeted keyword phrases in the content of your site or blog posts, readers will be able to find what they’re looking for quicker which could lead them back again and again. So how do you choose the best keywords?
There are a few things to keep in mind:
- Start with words related to your products or services
- Use both long-tail and short-tail keywords
- Include a mix of singular, plural and phrase keywords
- Optimize for verbs
- Include commonly misspelt words
- Use negative queries (those without specific words)
- Create lists of relevant long-tail phrases
- Look at competitor’s content
How to Research and Analyze Keywords:
There are a number of tools you can use to research keywords. One is Google’s AdWords Keyword Tool, which allows you to enter a word or phrase and receive keyword suggestions. Another is Google Trends, which shows how often a certain search term has been entered over time. You can also head on over to Wikipedia and browse through its list of most common queries in order to find out what’s popular right now.
What about putting the question “What are the best keywords for my blog?” into Google? That will help you know what people have been asking about that topic. And don’t forget your own experience! If you’re trying to build an eCommerce site, then ask yourself what questions customers have when they shop online.
What words do they type into search engines? How can I be sure I’m buying the right product? How much does it cost? What size should I buy? Is there anything cheaper anywhere else? These are all good questions to keep in mind as you come up with potential keywords for your business.
If you’re feeling stuck, try doing a keyword search in Google and see what comes up. You can also try using a tool like Uber-suggest to get some more ideas. The more research you do, the better your chances are of coming up with great keywords that will help drive traffic to your site.
The key to a successful keyword is that it’s relevant to your business and something that people are searching for. If you’re in the web design industry, then “web design” would be a great keyword to use. But if you’re selling handbags, then “buy handbags online” may not be as helpful.
You’ll also want to keep in mind that not every keyword is worth pursuing. If you look at the first page of results for a keyword, how many websites are there? What kind of content do they have? Is it easy to see if they’re getting traffic from this keyword or not? This can help you determine if it’s worth using or not.
The Different Types of Keywords:
There are two different types of keywords: long-tail keywords and short-tail keywords. Long-tail keywords are phrases that describe a specific item or service, whereas short-tail keywords are phrases that can be used in many contexts. To find out which type of keyword you need to optimize your site for, ask yourself What does my business offer? and What would someone search for if they were looking for my business? If the answer is a very specific phrase, then it’s likely you’ll want to use long-tail keywords on your website.
However, if people might use your company name, product name or other common words when searching for what you offer, then using short-tail keywords will make it easier for them to find what they’re looking for. A general rule of thumb is that any word with more than three syllables should be a long-tail keyword.
Some additional things to consider when finding the right keywords are how often people search for them, their ranking potential (this depends on the competitiveness of your industry), and how well they fit into your company’s branding. Once you have chosen some good keywords, start including them naturally in blog posts and articles so readers see them repeatedly. Remember that even though it takes some time to choose an effective list of keywords, doing so will help bring new traffic and customers!
A useful tool for finding keywords is Google Adwords. The AdWords’ Autocomplete feature suggests related keywords based on what you enter into the Search Bar at the top of every page. Enter a few possible keyword ideas and then click the search button. You may also find sites like WordTracker, SpyFu and Long Tail Pro helpful for determining profitable key phrases within your industry.
The key to successful keyword research is to know your audience. Who are they? How old are they? Where do they live? What kind of interests do they have? The more you understand your target audience, the better you can tailor your content with keywords that will attract them.
How to Use Keywords in Your Content:
- Use keywords in headings, subheadings and in your introduction. This can help when you want people to find your content on Google.
- Make sure that you use keywords throughout your content in a natural way so they are not distracting or obvious.
- Use keywords that are specific enough to be relevant but also broad enough so they will be found by more people who might have related interests or needs.
- Keep your audience in mind when selecting which keywords to include in your content.
- Don’t get too focused on one keyword; try to spread them out evenly throughout the text of each paragraph of your post.
- Watch out for words like a keyword or keyword search as these might show up high on the list of autocomplete results if you type it into the Google search box first before typing something else and then clicking it with the cursor – this can lead to some unintended SEO consequences!
- Think about what question would someone ask if they were looking for information about this topic? What is the answer to that question? Include those words in your content.
- If there is an important term you need to research, don’t forget to add variations of it: capitalization, spelling, synonyms, acronyms etc.
- If you’re using a word often within the same context (ex: Search for example), consider using synonyms such as explore or lookup instead so readers aren’t thrown off by the repetition.
- Stay away from obscure terms that most people wouldn’t know how to spell or pronounce because this can make it difficult for them to find what they’re looking for on Google (aka decreasing their chances at conversion).
- Use longer, more specific keywords to describe what your content is about (example: “how to do something”, not just “do”).
- When writing for search engines and human readers at the same time, try to keep in mind that humans read more quickly than machines so you should use shorter words in place of longer ones where possible without sacrificing the meaning or clarity.
- When using synonyms, don’t forget to include them all in one place either within your content or as a reference list at the bottom of the page so that users can easily find them again if they’re looking for them later on.
The Dos and Don’ts of Using Keywords:
The key here is not just picking a keyword and cramming it in, but optimizing your content and understanding how people search. Avoid stuffing your keywords into headlines or body text like you would a turkey with stuffing. And remember that Google pays attention to whether you are following best practices for on-page optimization. If you do, Google will reward your website with higher rankings in SERPs (search engine results pages).
Don’t: Overuse keywords – It’s tempting to try and stuff as many keywords as possible into your site’s copy, but this is often counterproductive. It can look spammy, and it’s not likely that searchers will be using all of those words in their queries anyway. What’s more, if you overload on keywords from the start, there may not be room for new ones later. Instead, think about synonyms and related phrases that could capture a broader range of queries.
Don’t Use exact match keywords – It’s tempting at first to focus on keywords that are used exactly as they’re written. For example, if you sell shoes and want to rank for “black velvet boots,” then you need to use that phrase in your copy. But there are lots of other ways people might search for black velvet boots—and most of them won’t include “black velvet” or “boots” in their searches.There is no one-size-fits-all solution when it comes to selecting keywords. It’s a process that requires some trial and error, but with a little patience and dedication, you’ll soon start seeing results. The important thing is that you keep your focus on what’s most important: finding words or phrases that will help people find your site in search engines. That’s why keyword research is so vital to your long-term success as an online marketer.