6 Steps to Boost Conversion Rates in E-Commerce

6 Steps to Boost Conversion Rates in E-Commerce

The key to long-term success for internet companies is to increase conversions. A successful website that attracts a large number of subscribers, leads, and sales doesn’t just happen; it happens because your e-commerce conversion rate is optimized.

Boost Your Conversion Rates in E-Commerce

As you grow your business and improve your revenue, your conversion rate is an important indicator to keep track on. It’s one of the most dependable ways to assess if you’re on track to fulfill your business objectives.

You may still have low conversion rates even if you’ve done everything correctly, from increasing visitors to your website to running digital ads. So, what’s going on, and how can you boost your conversion rate? The goal of e-commerce optimization is to make it as simple as possible for your visitors to purchase from you.

What’s the best way to boost your conversion rates in e-commerce?

It all begins with a dive into your analytics to determine where visitors get stuck.

What Is E-Commerce Conversion Rate Optimization (CRO)?

The technique of increasing your e-commerce conversion rate by implementing tiny, incremental improvements is known as conversion rate optimization (CRO). UX and CRO are inseparably linked since a better user experience (UX) on your site leads to more conversions.

Understanding your consumers’ thoughts, feelings, and behaviors leads to better user experiences, which helps you increase the number of conversions you get.

How Do You Calculate Conversion Rate?

Divide the number of conversions you achieve in a particular period by the total number of visitors that visited your site or landing page during that time to get your conversion rate. To acquire a percentage, multiply the value by 100 percent.

Conversion Rate Formula
Conversion rate = (conversions / total visitors) x 100%

You can’t enhance your conversions if you don’t measure them on a regular basis; thus, tracking your conversion rate is crucial. Keep in mind that what is measured is managed.

You may measure improvement and evaluate the impact of the optimization tactics you’re employing by comparing conversion rates on your website over time.

To understand more about conversions for business and marketing in general you can click here.

Add product suggestions:

Increasing conversion rates by adding recommended products to your e-commerce business is a terrific approach to do so. When someone goes to a product page, they want to know everything there is to know about the product and how it can help them. You can help steer their purchase choice and enhance your conversion rate by suggesting more products that they might be interested in. Clicking on product recommendations increases the likelihood of adding things to the cart and completing a purchase by four and a half times. For instance, Flipkart suggests things based on recent purchases or items you’ve looked at. This keeps customers on the site longer and increases revenue.

They also employ “Frequently Bought Together” prompts to show buyers things that may interest them.

Recommending relevant products to your customers improves your e-commerce store’s customization.

Personalization of websites has an impact on 86 percent of consumers’ shopping decisions. You don’t want to miss out on this e-commerce conversion rate optimization strategy.

There are various ways to include recommended products:

Recommending products at the point of purchase, either above or below their shopping cart
Including suggested products in the confirmation/transaction email you give to customers after they complete a transaction.

Make certain that your product pages are bright and attractive:

Product pages that are of high quality are critical to your e-commerce business. Customers are more confident about purchases when they can see what they’re buying and have a sense of how it will appear and perform in their life. Because your visitors won’t be able to touch or feel your products, you’ll want to make sure the media you utilize on each product page accurately represents them.

Begin with high-resolution images of the product taken from various angles and at various levels of detail. Consider using demo videos or explainer videos in addition to photographs to demonstrate how your products work. Product descriptions that emphasize crucial qualities are also important in enticing customers to purchase.

Make sure to provide all necessary details, such as size, color, and fabric type. To avoid misunderstandings and to showcase the distinctive aspects of your items, use clear and simple wording.

Navigation should be simple:

You won’t be able to earn sales if site visitors can’t find what they’re looking for. If a shopper has a specific product or category in mind, the navigation of your site is generally the first place they look. Confusing, too complex, or difficult-to-understand navigation will cost you sales and consumers. In fact, according to a HubSpot case study, deleting or simplifying navigation features from middle-of-the-funnel landing pages raised conversion rates by 16-28 percent!

For e-commerce website navigation, there is no one-size-fits-all option. The best technique to create a website menu is determined by the type of your items and how your customers prefer to organize data.

Clear navigation is also good for SEO and user experience.

Giving customers a clear path to the products they’re looking for makes it easier for them to find what they’re looking for on your site, which leads to more purchases.

Because Google (and other search engines) prefer sites that are easy to navigate, this can help you increase your search engine ranking.

Make product reviews clearly visible:

User reviews aren’t just vital; they’re crucial to users’ confidence in a product’s suitability and their ability to make an informed buying decision.

Across numerous rounds of desktop and mobile testing, up to 95 percent of subjects relied on reviews to evaluate or learn more about the product in Baymard’s product rating research study. They usually search for two key pieces of information when it comes to reviews: the average rating score and the number of ratings on which the average is based. Make sure to show both of the products for each one.

Create a wishlist or a favorite option:

Users can bookmark things they might like to buy later using wishlists and preferred options.

This is an excellent technique to enhance conversions because it allows users to “test drive” your site before purchasing things they like later.

Customers must register for an account with your e-commerce store in order to construct a wish list.

This enables you to provide relevant discounts and collect client data in order to improve the user experience and boost sales.

Wish lists can assist you in the following ways:

Customers will be notified about special offers for items on their wish lists.
Deliver personalized information depending on what they’ve expressed an interest in.
To improve demand forecasting, identify retail trends and seasonal activity.
Recognize what your clients want and provide similar products.

According to Google research, 40% of online customers believe that having a wish list will improve their shopping experience.

Make it simple for your clients to establish wish lists on other platforms as well. Allow visitors to share your products on their Pinterest wish lists by enabling “Pin It” buttons, for example.

There are various ways to make it simple for your customers to save things they like.

Simplify the check-out procedure:

Make the checkout procedure as simple and quick as possible to prevent losing consumers.

This entails giving clear and concise shipping information, allowing guests to checkout, and ensuring that all payment methods are accepted.

You should also make sure that the checkout process is simple to use and that all necessary information is requested upfront.

Here are a few suggestions for speeding up the checkout process:

Use a single-page checkout to save customers from having to navigate through many pages to complete their purchase.
Customers despise having to enter their billing and shipping information every time they make a purchase, so make their checkout process quicker by saving and auto-filling their information.
Use a progress bar to keep track of your progress: So that clients do not become frustrated, let them know how far along they are in the checkout process.
Provide a shipment calculator: This will assist customers in determining the cost of shipping and whether or not to proceed with the purchase.
Customize the page to reflect their local currency: When customers make purchases in their own money, they feel more secure.

Allow social media sites to be used for shopping:

Isn’t it nearly likely that your company has a presence on one or more of the various social media platforms?

This is a particularly profitable enterprise if the things you sell correspond to the type of material that is commonly shared on Instagram. As a result, if you work in the apparel, fashion, or culinary industries — or really any profession that depends largely on visual presentation — you should consider making your Instagram profile shoppable.

Increase your social proof (and make it better).

One of the most effective strategies for increasing e-commerce conversion rates is social proof.

Including social proof components on your website boosts potential buyers’ confidence and encourages them to make a purchase.

Testimonials from satisfied customers, independent third-party reviews, and user-generated content of your product in action are all good ways to offer social proof

Eighty-nine percent of worldwide consumers read internet reviews before making a purchase, according to Trustpilot. This means that reviews are a common element of a customer’s purchasing process, but they can also be a decisive factor. However, reviews aren’t limited to your product. Other digital means for displaying evaluations include social media, email marketing, and even paid search. Brands working with influencers, for example, might gain from video and social posts that incorporate reviews. YouTube reviews, unboxing videos, and corporate TikTok promos are all examples of this.

You may improve your reviews by doing a few things, such as:

Requesting client feedback after a transaction.
Allowing users to easily submit reviews on your website.
On your product pages, provide social media icons that link to your profiles.
Trustpilot and Bazaarvoice are two review aggregators that you can use.
Contacting influencers for the creation of social media content.
Promoting user-generated content on social media.

Offer a variety of discounts:

Isn’t it nearly likely that your company has a presence on one or more of the various social media platforms?

Advertising and cultivating an organic presence on social media platforms like Facebook and Instagram aren’t exactly new concepts. However, an increasing number of eCommerce businesses are using these platforms to offer their products directly to their followers. This is a particularly profitable enterprise if the things you sell correspond to the type of material that is commonly shared on Instagram. As a result, if you work in the apparel, fashion, or culinary industries — or really any profession that depends largely on visual presentation — you should consider making your Instagram profile shoppable.

Conclusion:
To sum up, every e-commerce firm — as well as its customers — is unique. However, there are a variety of reasons why your conversion rate isn’t as high as you’d like – or as high as it could be. While the suggestions we’ve provided in this post should get you started on the right path, you should always be searching for ways to improve your site and backend procedures. To accomplish so, you’ll need to maintain continual communication with your employees as well as your clients – both those who are delighted with your services and those who aren’t. Once you’ve identified a problem that could be causing a decline in conversions, address it while leaving everything else alone. You can move on to the next area of improvement once you’ve remedied the problem and so on until you’ve developed a well-oiled conversion-generating machine.

With this, we hope you have understood how to boost your conversion rate in e-commerce.

Check out our blog on more about how to improve conversions.

E-commerce Optimization: 6 Steps to Boost Your Conversion Rates